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英語陳述演講技巧（經(jīng)典）(2)
5. Show a gripping photo. 展示一張吸引人的照片
A picture is worth a thousand words — “maybe even more,” Price says.
一張圖片勝過千言萬語——“或者更多”，普萊斯說道。
“Use photos instead of text, when possible,” she suggests. A quality photo adds aesthetic appeal, increases comprehension, engages the audience’s imagination, and makes the message more memorable.
對此，她提出了自己的建議：“在可能的情況下盡量使用圖片而非文字，”一個高質(zhì)量的圖片能增加演講的美感，促進理解，引發(fā)聽眾的想象力并讓信息更具有可記憶性。
Price offers the following example of an effective use of an image:
對此，普萊斯運用以下案例來論證有效使用圖片所產(chǎn)生的效果：
The president of an electronics equipment company needed his managers to cut costs. Rather than showing mundane charts, graphs, and spreadsheets, he opened the meeting by asking, “What sank the Titanic?” When everyone in unison replied, “an iceberg,” he displayed a beautiful high-definition image of an iceberg on the screen: the tip of the iceberg was clearly visible above the water; the much larger portion was dimly visible below the surface ofthe water.
一家電子設(shè)備公司的總裁要求部門各位經(jīng)理削減成本。運用疑問“是什么導(dǎo)致泰坦尼克的沉沒?”而非展示圖表，圖形和表格來展開演講，當大家在齊聲回答“冰山”時，總裁在大屏幕上展示出了一張冰山的高清圖像：水面之上的冰山清晰可見，更多部分則是水面之下依稀可見的巨大冰塊。
“The same thing is about to happen to our company,” he continued. “Hidden costs — the dangers beneath the surface — are about to sink this company. I need your help.” This visual metaphor spawned a creative, productive brainstorming session that inspired every business unit manager to diligently hunt for what they labeled the “icebergs,” says Price. The result was saving millions and ultimately the company.
她繼續(xù)說道：“我們公司也將遭遇同樣的命運，隱藏在表面之下的危險——隱性成本將摧毀整個公司。我需要你們的援助。”普萊斯說：這種視覺性的隱喻催生出了創(chuàng)新且富有成效的頭腦風暴效果，從而刺激各個部門經(jīng)理努力發(fā)掘總裁所說的“冰山”，結(jié)果便是節(jié)省上百萬的資金并最終保住了公司。
6. Use a prop or creative visual aid. 使用道具或創(chuàng)意視覺輔助工具
“A prop is a magnetic tool that hooks your audience and keeps them watching — or listening,” Price says. A visual aid can also help emphasize a point.
普萊斯說道：“道具是一種有吸引力的工具從而能夠緊緊“勾住”觀眾并讓他們保持聽講的狀態(tài)�！币曈X輔助工具能夠幫助強調(diào)演講重點。
“Think about how you could use items like a big wall clock, a colorful gift bag, juggling balls, a deck of cards, a bunch of carrots, or another prop, to introduce your topic, captivate the audience, inject humor, and drive home your message.”
“想想你怎樣才能利用像大掛鐘的工具，豐富多彩的禮物袋，雜耍球，紙牌，一堆胡蘿卜以及其他道具來介紹你的主題，吸引觀眾，注入幽默色彩并引出你所傳達的信息。”
7. Play a short video. 播放短視頻
Imagine kicking off a product management meeting with a video of compelling customer testimonials, or opening a fund raising event for endangered species by showing an Amur Leopard playing with her cubs in the wild.
試想用一段引人注目的客戶推薦視頻來召開一場產(chǎn)品經(jīng)營會議，抑或是通過展示美洲豹在野外同幼崽玩耍的視頻來開啟瀕危物種的基因籌款活動。
“Videos evoke emotional responses,” Price explains. “Unlike text and bullet points on a slide, you can employ people, pictures, and sound to reel in the audience, add drama, and communicate the gist of your message quickly.“As Walt Disney said,“I would rather entertain and hope that people learned something than educate people and hope they were entertained."
普萊斯表示：“視頻能夠喚起情緒反應(yīng)。與文本和幻燈片上的信息點不同，你可以運用人像，圖片，聲音來吸引觀眾，增加戲劇效果并迅速傳達信息要點�！闭缥譅柼氐纤鼓�(Walt Disney)曾經(jīng)說過，“我寧愿娛樂大眾，并希望人們從中學(xué)到一些東西而不是教育人民并指望他們能被我娛樂�！�
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