商務談判中的語言禮儀

商務談判中的語言禮儀

鄒平縣黃山中學 董俊

在商務談判過程中，談判各方通過語言進行溝通。談判能否成功很大程度上取決于語言的使用。禮貌語言傳達各種信息，建立和維護社會關系。它不僅表現為人的日常生活，而且還表現為人的政治、經濟、文化等社會生活，在商務談判中應考慮禮貌和禮貌用語。

1、合理使用模糊語言

模糊語言被認為是商務談判中常用的語言技巧和策略。意思是用一些單詞或短語來表達你所不能表達的意思，或者不表達清楚。為了避免誤解和不便，在商務談判中，無論是口頭形式還是書面形式，都應該有明確和準確的方式。但有時說話者不能清楚地表達自己的想法，或者我們不愿意把它明確地說出來是為了一些實際的目的，在這種情況下，我們更傾向于把模糊的語言運用到理性的使用上。

保持和諧氛圍，避免在商務談判過程中的緊張局面，是十分重要的。然而，沖突是不可避免的。當面對面發(fā)生的沖突時，為了節(jié)省對方的臉，談判者需要使用模糊的表情，否則，談判可能會陷入僵局。在以下幾種情況下使用模糊語言是恰當的。

（1）特定的談判場合

商務談判是一個復雜的過程，涉及到多個方面。當你回答某些問題，這是超出你的權限的限制，或是不方便的時候，你給一個答復，在某些情況下，模糊的語言應該被用來處理。例如：

“Your order is welcome. We’ll try to see what we can do.” “We’ll get in touch with our manufacturers and try our best to advance the time of delivery.” “We should give you our reply as soon as possible.” “Our foreign trade policy has always been based on equality and mutual benefit and exchange of needed goods.”“Concerning our financial position, credit standing and trade reputation, you may refer to New York Branch, the bank of China, or to our local chamber of commerce.”

In the above sentences, the phrases “try to see what we can do”, “try our best to advance the time of delivery”, “as soon as possible”, “based on equality and mutual benefit and exchange of needed goods”

and “you may refer to New York Branch, the bank of China, or to our local chamber of commerce” give indefinite information which has more flexibility and can be understood and explained in different ways.

（2）為了避免傷害感情

由于受限制的談判場合，有時談判者應避免使用直接的語言，以免得罪同行。在這種情況下，使用模糊表達應該是最有效的。例如：

“We have always insisted on the principle of ‘equality and mutual benefit and exchange of needed goods’, but we have adopted much more flexible method in our dealings nowadays.”“Well, Mr. Brown, considering this is a new product, we may offer you allowance on a sliding scale in order to open up the new market.” “The quantity of our order depends greatly on your prices.”“The demands on the international market are much more than we expect.”

In the above sentences, such phrases as “much more flexible method”, “allowance on a sliding scale”, “greatly”, “much more than we expect” are all general expressions, which convey blurred information to the listener. Obviously, these vague expressions are used on the occasion that the direct language can not be used.

（3）為了避免面對面的沖突

使用模糊語言是很重要的，保持和諧的氛圍，避免使緊張的局面，甚至保存在商務談判中的面孔。面對面的沖突，這是我們使用模糊語言的最有效的方式。例如：

Dialogue (1)

A:“If that’s the case, there is hardly any need for further discussions, we might a第一文庫網s well call the whole off.”

B:“What I mean is that we’ll never be able to come down to the price you name. The gap is too great. Well, in order to get business, we are quite willing to make some concessions.”

Dialogue (2)

A:“But can’t you find some way to get round your manufacturers for an earlier delivery? I hope you can give our request your special consideration.”

B:“You may take it from me that the last thing we want to do is to disappoint a customer, especially an old customer like you, we’ll get in

touch with our manufacturer and try our best to advance delivery.”As can be seen, in Dialogue (1), the buyer (B) is a bit angry because the price offered by the seller (A) is too high. But in order to maintain a harmonious atmosphere, the buyer uses the phrase vague in meaning “quite willing to make some concessions”. In Dialogue (2), “find some way to get round your manufacturers for an earlier delivery” and “try our best to advance delivery” are also vague expressions.

2、積極的傾聽

在商務談判中，積極傾聽有兩個非常重要的原因：如果一方是非常固執(zhí)己見的，就保持安靜地聽他們說完。這就像柔道；你讓他們被自己的力量絆倒了。在激烈的討論中，大多數人都陷入了沉默之中。有時沉默被視為不贊成，但由于沒有具體的反對意見，它不能被當作攻擊。這已經發(fā)生在許多場合，當遭遇沉默，人們已經修改了他們此前的聲明，讓他們更容易接受。

一個好的談判者能傾聽并理解別人的話。你不能對一個你不理解的觀點做出明智的回應。主動傾聽的紀律要求你專注于另一個人的話，不要把時間花在塑造一個在他們的位置上的人。主動傾聽有一些有趣的結果：聽者可以更清楚地得到對方的想法。當聽者的反應表明他有多好，它可以沖擊對方�！八麄冋娴暮茏⒁馕遥　�。

3、委婉語的應用

在牛津簡明詞典（1976）的新版本中，委婉語被定義為對苛刻或直接的一種委婉語的替代或模糊或迂回的表達。委婉語可以起到禁忌或政治上的禁忌，但其突出的目的是為了怕傷害別人的感情。根據禮貌原則，當聽話者的成本時，演講者要表達的間接和婉轉。另外，委婉語也符合萊文森的面子理論。當有面子威脅行為對聽話人的消極面子，說話者應該采取消極禮貌策略。因此，委婉語是一種禮貌的言語行為。 在商務談判中，有時會使用委婉語，因為有時談判者會受到特定時間、地點和氛圍的限制。委婉語可以緩解緊張和談判氣候談判打破僵局時表達自己的不同意見，或把談判被卡住。除了避免尷尬和沖突，委婉的表達往往容易被別人接受的心理。建議使用委婉語是為了讓聽者抓住隱含的意義。這些特殊情況分為以下幾類，并解釋如何使用委婉語：

（1）在消極意義上

“I agree with most of what you said, which indicates that there are something in what you said that I couldn’t agree with.”

“I’m afraid we have conflicting views on the matter, which indicates that the speaker may make a refusal.”

“I would if I could, which shows that the speaker may not do it.”

（2）批評和質疑

“That you should have put forward this move much earlier is actually a sense of criticize, meaning that you should not change the program so late.”

“Your design appears very familiar to me, and there seems no difference compared with Mr. Smith’s. This is a euphemistical way to say that your design might be a copy of Mr. Smith’s.”

（3）當演講者遇到一些棘手的問題，并希望避免回答。例如： ①A: “How you make a decision?”

B:“Well, can I give you an answer later?”

The speaker here tries to express that he needs more time to consider. ②I’ll convey your proposal to my boss to see what he says. This shows the proposal may not be approved.

總的說來，委婉語能緩解談判氣氛的緊張氣氛，打破談判僵局。委婉語并不意味著聲音和態(tài)度的軟弱。委婉表達不僅顯示講話者的禮貌，但也顯示出他們的道德人格，為更好的溝通。不管那話多么委婉，意義不應太難以捉摸。事實上，委婉語是雙方的一種有效的談判手段。

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